Optimize and scale your ancillary revenue program
Drive more ancillary revenue and brand loyalty through experiential offerings with these resources and best practices.
Way resource library
Access best practices, partnership updates, and seasonal recommendations to maximize the impact of your experiential program.
Top-performing experiences
Get inspired by experiences driving strong bookings and revenue at other Hyatt properties.
Always-on brand standards
Create consistent guest experiences with your brand by aligning programming across properties.
2025 Experiential Checklist
Explore tips for implementing some of the year’s top experiential trends.
Seasonal Planning Workbook
Don’t miss key revenue and brand opportunities with this month-by-month guide to plan your annual programming.
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Cabana Webinar
Explore proven strategies, best practices, and simple adjustments that make a big impact on cabana revenue.
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Way Help Center
Have a question? Dig into Way product explainers and how-to’s or ask for help from our support team.
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Is your experiential
program healthy?
Top-performing brands are embracing five proven strategies to maximize experiential revenue year-round.
Sign up for a complimentary Way experiential audit to uncover
missed revenue and unlock your program’s full potential:
Part guest-interface, part operational command center
Display and merchandise experiences directly on your website
With just two lines of code, Way inherits the look and feel of your website to make merchandising experiences elegant and efficient.
Part guest-interface, part operational command center
Launch, market, manage and scale experiential from a single hub
Run curated experiences, ticketed events, reservable resources, and recurring programming from one place and eliminate third party platforms.
Part guest-interface, part operational command center
Powerful booking data available on demand
Instantly access and analyze booking data, with a wide range of reports to support planning, execution, accounting, and evaluating the success of experiences.
Success studies
Alila Jabal Akhdar increases experience bookings pre-arrival, with an average 29 day booking window
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Grand Hyatt Playa del Carmen boosts ancillary revenue with Way, hitting $102K peak monthly ticketed event revenue
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Alila Ventana Big Sur drives higher occupancy and ADR, with >90% of guests participating in 1-2 experiences
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