Optimize and scale your ancillary revenue program

Drive more ancillary revenue and brand loyalty through experiential offerings with these resources and best practices.

TENNIS COURT

Way resource library

Access best practices, partnership updates, and seasonal recommendations to maximize the impact of your experiential program.

Top-performing experiences

Get inspired by experiences driving strong bookings and revenue at other Hyatt properties.

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Always-on brand standards

Create consistent guest experiences with your brand by aligning programming across properties.

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2025 Experiential Checklist

Explore tips for implementing some of the year’s top experiential trends.

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Seasonal Planning Workbook

Don’t miss key revenue and brand opportunities with this month-by-month guide to plan your annual programming.

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Cabana Webinar

Explore proven strategies, best practices, and simple adjustments that make a big impact on cabana revenue.

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Way Help Center

Have a question? Dig into Way product explainers and how-to’s or ask for help from our support team.

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Is your experiential
program healthy?

Top-performing brands are embracing five proven strategies to maximize experiential revenue year-round.

Sign up for a complimentary Way experiential audit to uncover
missed revenue and unlock your program’s full potential:

request an audit
Why Way?

Part guest-interface, part operational command center

Display and merchandise experiences directly on your website

With just two lines of code, Way  inherits the look and feel of your website to make merchandising experiences elegant and efficient.

WHY WAY EVERY WAY?

Part guest-interface, part operational command center

Launch, market, manage and scale experiential from a single hub

Run curated experiences, ticketed events, reservable resources, and recurring programming from one place and eliminate third party platforms.

WHY WAY EVERY WAY?

Part guest-interface, part operational command center

Powerful booking data available on demand

Instantly access and analyze booking data, with a wide range of reports to support planning, execution, accounting, and evaluating the success of experiences.

Success studies

Alila Jabal Akhdar increases experience bookings pre-arrival, with an average 29 day booking window

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Grand Hyatt Playa del Carmen boosts ancillary revenue with Way, hitting $102K peak monthly ticketed event revenue

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Alila Ventana Big Sur drives higher occupancy and ADR, with >90% of guests participating in 1-2 experiences

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